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Purpose

The aim of this paper is to demonstrate how global IT services provider Wipro Technologies addressed the early engagement issues associated with its fast pace of growth across geographic and cultural boundaries.

Design/methodology/approach

This paper identifies the problems associated with rapid growth across different cultures and geographic areas and charts the organization's analysis of those problems and implementation of a successful and innovative solution.

Findings

An organization with strong HR systems, such as competitive compensation levels, well‐designed benefit plans and world‐class training and performance management, may encounter low levels of employee satisfaction, particularly in challenging situations such as fast global growth. Introducing initiatives to increase employee engagement can help to overcome challenges of retention and productivity across a global and diverse workforce.

Originality/value

Turnover of staff in the early period of employment means that new hires can leave before they experience the benefits of working for an organization. Engagement initiatives focused at this period can improve attrition rates.

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