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Purpose
The purpose of this case study is to demonstrate how you can generate employee enthusiasm through creative thinking and a campaign that drives engagement from the bottom up.
Design/methodology/approach
Creative solutions, engagement through early careers network, inclusion for all and democratizing the process.
Findings
Employees want to be engaged and feel like a part of the larger organization. If given the right opportunity, they will rise to the challenge and create a new momentum to drive innovation forward.
Originality/value
The campaign described was designed and implemented in-house.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
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