Introducing the BETAs: the emerging decision-makers you need to know Available to Purchase

This paper aims to understand the behaviors and attitudes of emerging decision-makers, who we refer to as the BETAs.

GWI, LinkedIn B2B Institute and Light Years research.

The research findings from 17,000 professionals across 10 markets characterizes the BETA population as individuals that have: Blurred work–life boundaries, an Evolving mindset, are Tech natives but are time poor, and have raised levels of Activism.

Original research.