Conflict‐free integration at T‐Mobile: Mastering the cultural change of post‐merger integration at T‐Mobile Austria

Paying attention to cultural issues from the earliest stage of a merger or acquisition reaps long‐term business benefits. Annabelle Pineda of T‐Mobile Austria and Dr Christopher Kummer of the Institute of Mergers, Acquisitions and Alliances explain how T‐Mobile’s comprehensive approach to cultural change minimized conflicts post‐merger.