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Keywords: Brand management
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Journal Articles
Applying employer brand management to employee engagement
Available to Purchase
Journal:
Strategic HR Review
Strategic HR Review (2011) 10 (3): 19–26.
Published: 19 April 2011
...Bernard Kunerth; Richard Mosley Purpose This paper aims to examine the degree to which employer brand management is being deployed to support internal employee engagement, in addition to its more common application in external image building and talent acquisition. Design/methodology/approach...
