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Keywords: GWI
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Journal Articles
Introducing the BETAs: the emerging decision-makers you need to know
Available to Purchase
Journal:
Strategic HR Review
Strategic HR Review (2021) 20 (5): 158–161.
Published: 20 September 2021
...Jason Mander Purpose This paper aims to understand the behaviors and attitudes of emerging decision-makers, who we refer to as the BETAs. Design/methodology/approach GWI, LinkedIn B2B Institute and Light Years research. Findings The research findings from 17,000 professionals across 10...
