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Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy

Daniel Espinosa Sáez, Elena Delgado-Ballester, José Luis Munuera Alemán

Spanish Journal of Marketing - ESIC (2025) 29 (2): 138–162.

https://doi.org/10.1108/SJME-11-2023-0309

Published: 17 June 2024

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Journal Articles

How harmful are online firestorms for brands?: An approach to the phenomenon from the participant level

Elena Delgado-Ballester, Inés López-López, Alicia Bernal-Palazón

Spanish Journal of Marketing - ESIC (2020) 24 (1): 133–151.

https://doi.org/10.1108/SJME-07-2019-0044

Published: 03 December 2019

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Journal Articles

New challenges in brand management

Cleopatra Veloutsou, Elena Delgado-Ballester

Spanish Journal of Marketing - ESIC (2018) 22 (3): 254–271.

https://doi.org/10.1108/SJME-12-2018-036

Published: 21 December 2018

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