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Jean Paolo Gomez Lacap
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Journal Articles
Parasocial relationships and social media interactions: building brand credibility and loyalty
Open AccessJean Paolo Gomez Lacap, Mary Rose Maharlika Cruz, Antonino Jose Bayson, Richard Molano, John Gilbert Garcia
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (1): 77–97.
Published: 02 August 2023
