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Journal Articles

Impact of process and outcome quality on intention for continued use of voice assistants

Open Access
Álvaro Saavedra, Raquel Chocarro, Mónica Cortiñas, Natalia Rubio
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 402–419.
https://doi.org/10.1108/SJME-12-2022-0251
Published: 07 December 2023
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Journal Articles

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Open Access
Monica Cortiñas, Raquel Chocarro, Margarita Elorz
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 415–436.
https://doi.org/10.1108/SJME-06-2019-0031
Published: 28 November 2019
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