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Journal Articles

Impact of process and outcome quality on intention for continued use of voice assistants

Open Access
Álvaro Saavedra, Raquel Chocarro, Mónica Cortiñas, Natalia Rubio
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 402–419.
https://doi.org/10.1108/SJME-12-2022-0251
Published: 07 December 2023
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Journal Articles

Engaging consumers through firm-generated content on Instagram

Open Access
Estefania Ballester, Carla Ruiz, Natalia Rubio
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (3): 355–373.
https://doi.org/10.1108/SJME-11-2020-0189
Published: 23 August 2021
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Journal Articles

Viralization keys of messages in unofficial accounts during crisis periods: the case of Covid-19 on Twitter

Open Access
Elena Cerdá-Mansilla, Natalia Rubio, Sara Campo
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 137–155.
https://doi.org/10.1108/SJME-09-2020-0170
Published: 10 June 2021
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