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Ricardo Godinho Bilro
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Journal Articles

Luxury fashion consumption: a review, synthesis and research agenda

Open Access
Aihoor Aleem, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 144–164.
https://doi.org/10.1108/SJME-06-2021-0105
Published: 16 March 2022
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Journal Articles

Virtual reality and gamification in marketing higher education: a review and research agenda

Open Access
Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Fernando José de Aires Angelino
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 179–216.
https://doi.org/10.1108/SJME-01-2020-0013
Published: 07 September 2020
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Journal Articles

A consumer engagement systematic review: synthesis and research agenda

Open Access
Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 283–307.
https://doi.org/10.1108/SJME-01-2020-0021
Published: 12 August 2020
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