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Journal Articles

Mapping research in marketing: trends, influential papers and agenda for future research

Open Access
Ricardo Ramos, Paulo Rita, Celeste Vong
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
https://doi.org/10.1108/SJME-10-2022-0221
Published: 05 December 2023
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