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Keywords: 主观幸福感
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 465–490.
Published: 26 November 2024
..., 进行系统文献综述(SLR)。 发现 我们的文献综述揭示了七个主题:(a)主观幸福感; (b)心理幸福感; (c)食品幸福感; (d)金融幸福感; (e)环境幸福感; (f)社会幸福感; (g)社会整体幸福感。此外, 我们发现这些 主题在三个层面上影响消费者:(i)微观层面; (ii)中观层面; (iii)宏观层面。因此, 本研究提供 了沿影响层面的新兴主题的全面概述。 研究意义 我们期待这篇全面概述 CWB 文献的研究能为管理者、学者和学生提供关于该主题的全 面介绍。 原创性 据我们所知, 这是首篇阐释 CWB 文献主题及其相应影响层次的文章之一, 并为未来研究指 明...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 207–227.
Published: 01 November 2023
... permitiría a las empresas de transporte compartido crear planes de negocios y marketing más efectivos, priorizando el bienestar de los usuarios y mejorando así su felicidad y reduciendo las tasas de rotación. 目的 尽管共享经济提高了舒适度和便利性, 但它如何影响主观幸福感尚不清楚。我们提供了一个概念模型, 用于理解乘车服务中主观幸福感的前因后果之间的联系。 设计/方法/途径 采用非概率抽...
