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Keywords: 品牌喜爱度
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Journal Articles
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 156–180.
Published: 19 January 2021
... fidelidad a la marca autoestima susceptibilidad a la influencia normativa 品牌喜爱度 品牌忠诚度 自尊 对规范性影响的易感性 Relationship marketing based on brand love and brand loyalty constructs has emerged in recent years. Brand loyalty is one of the key consequences of brand love (Albert and Merunka, 2013...
