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Keywords: Análisis Bibliométrico
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–24.
Published: 27 January 2026
... Environmental policies Green innovation Research trends Marketing Verde Análisis Bibliométrico Sostenibilidad Comportamiento del Consumidor Influencia de Redes Sociales Políticas Ambientales Innovación Verde Tendencias de Investigación 绿色营销, 文献计量分析, 可持续性, 消费者行为, 社交媒体影响, 环境政策, 绿色创新, 研究趋势...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 02 September 2025
... database covering multidisciplinary subjects (Hashem E et al., 2023). Corresponding author Sachu Sarasan ssbcz@missouri.edu Inteligencia Artificial Servicio al Cliente Experiencia del Cliente Análisis Bibliométrico Análisis Temático ：人工智能、客户服务、客户体验、文献计量分析、主题分析 AI’s...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
... et al., 2016) and online BE (Morgan-Thomas and Veloutsou, 2013). However, despite these significant outputs, few studies have analyzed the evolution of BE research through a longitudinal bibliometric lens. El futuro de la experiencia de marca: Perspectivas desde el análisis bibliométrico...
Includes: Supplementary data
Journal Articles
Mapping research in marketing: trends, influential papers and agenda for future research
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
Published: 05 December 2023
... futuras de investigación. Diseño Los 100 artículos académicos de marketing más influyentes publicados entre 2018 y 2022 fueron identificados y escudriñados a través de un análisis bibliométrico. Hallazgos Nuestros hallazgos confirmaron aún más el papel crítico de las tecnologías emergentes como...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 146–167.
Published: 17 May 2022
... Investigación en servicios análisis bibliométrico análisis de citas análisis de co-citas estructura intelectual agenda de investigación 服务研究 文献计量分析 引文分析 共引分析 知识结构 未来议程。 How does scientific service research evolve? To unearth this black box, we need to address another question...
