... was conducted to test the research hypotheses. Data was analyzed through a partial least sqaures approach. Findings The results highlight the mediating role of cyberaddiction to TikTok in the relationship between psychological disorders (anxiety and loneliness) and attitude toward TikTok. Indeed, it was found...

... begun to adapt to SE by incorporating its value propositions into their business models. Therefore, the purpose of this paper is to study the role of consumer innovativeness, brand levels and the need for uniqueness on the way to attitudes and intentions to participate in SE. Design/methodology...

... gamification significantly influenced social influence, recognition and reciprocal benefit. However, only social influence and utilitarian shaped attitudes, leading to the intention to continue using the e-commerce platform and spread word of mouth. Recognition, reciprocal benefit and hedonic shopping...

.... Then, the data were analyzed using structural equation modeling. This study employed SPSS and LISREL software. Findings This study reveals that four antecedent factors: favorable attitude toward mobile payment, social influence, facilitating conditions and unfavorable attitude toward cash payment, positively...