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Keywords: Bienestar del consumidor
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–19.
Published: 03 July 2026
... Financial well-being Consumer well-being Emerging markets S–O–R theory Consumer psychology Publicidad creativa Compra impulsiva en línea Bienestar financiero Bienestar del consumidor Mercados emergentes Teoría E-O-R Psicología del consumidor 中文 关键词 创意广告 在线冲动性购买 财务健康 消费者福祉 新兴市场 (理论...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 465–490.
Published: 26 November 2024
... attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Objetivo El bienestar del consumidor (CWB) es un área de investigación en auge. Es un campo de estudio clave para los Objetivos de Desarrollo Sostenible...
Includes: Supplementary data
