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Keywords: Captación y boca a boca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 261–282.
Published: 17 May 2023
... Purchase intention Community engagement Co-production Recruitment Word-of-mouth Consumer eSports engagement Intención de compra Community engagement Coproducción Captación y boca a boca 消费者电子竞技参与 购买意向 社区参与 共同生产 招聘 和口碑。 The electronic sports (eSports) has rapidly gained...
