... - 1551 . Guidry , J. , Guidry Hollier , B.N. , Johnson , L. , Tanner , J. and Veltsos , C. (2004), “ Surveying the cites: a ranking of marketing journals using citation analysis ”, Marketing Education Review , Vol. 14 No. 1 , pp. 45 - 59 . Harzing , A.W...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Citation analysis Bibliometrics Universities Marketing discipline Bibliometría Análisis de citas Disciplina del marketing Universidades Bibliometrics is a quantitative method that combines approaches from...

...刊将有助于该领域未来的文献检索和科学传播。本研究通过确定热点话题和提出未来研究课题, 为市场营销文献做出了重要贡献。此外, 新兴技术的重要作用以及市场营销向更多数据驱动方法的转变将对营销人员产生重要的实际影响。 Marketing Bibliometric analysis Citation analysis Research publications Science mapping Marketing Análisis bibliométrico Análisis de citas Publicaciones de investigación...

... publication level, rather than using the normal aggregated author co-citation analysis approach. Findings The findings reveal that the main themes of service research centered on customer satisfaction, service quality, service-dominant logic, methodological foundations, market orientation and service...