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Keywords: Comportamiento del Consumidor
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–24.
Published: 27 January 2026
... Environmental policies Green innovation Research trends Marketing Verde Análisis Bibliométrico Sostenibilidad Comportamiento del Consumidor Influencia de Redes Sociales Políticas Ambientales Innovación Verde Tendencias de Investigación 绿色营销, 文献计量分析, 可持续性, 消费者行为, 社交媒体影响, 环境政策, 绿色创新, 研究趋势...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 09 January 2026
... research Presión de tiempo Revisión Comportamiento del consumidor Minoristas Investigación empírica 时间压力 综述 消费者行为 零售 实证研究 Key findings and specific outcomes across these categories are summarised in Table 2 . Table 2. Behavioural consequences of time pressure...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
... Metaverso Compras virtuales Comportamiento del consumidor Revisión sistemática de la literatura Análisis temático Experiencia en el metaverso Metaverse Virtual shopping Consumer behavior Systematic literature review Thematic analysis Metaverse experience © 2025 Kalidas Kaman and Arun...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... estudio realiza una revisión sistemática de la literatura sobre la Teoría de Expansión y Construcción (BBT) en marketing para consolidar sus aplicaciones, examinar su impacto en el comportamiento del consumidor y delinear direcciones para futuras investigaciones. Diseño/metodología/enfoque Utilizando...
Includes: Supplementary data
Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
... have more explanatory power for consumer behaviour than a synthesised number which quantifies the degree of general product knowledge. Information Consumer knowledge Objective knowledge Consumer behaviour conocimiento del consumidor conocimiento objetivo información comportamiento del...
Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 442–464.
Published: 27 November 2023
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Hospitality S-O-R theory Consumer behaviour Social media ADANCO Emotions hostelería teoría S-O-R comportamiento del...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 20–38.
Published: 14 February 2023
... technology Shopping anxiety 消费者行为 技术线索 人群检查技术 购物焦虑 Comportamiento del consumidor Señales tecnológicas Tecnología crowd-checker Ansiedad de compra Crowd-checking information systems have emerged as a promising technology supporting customer decision-making. It is a system that uses...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 210–230.
Published: 22 July 2022
.../licences/by/4.0/legalcode Consumer behavior Destination fascination Intention to visit Tourism Memorable experiences Attention restoration theory Comportamiento del consumidor Fascinación por el Destino Intención de Visitar Turismo, Experiencias memorables Teoría de la Restauración de...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
.... Propósito Considerando el papel central de las narrativas en la formulación de uno mismo, el procesamiento de las experiencias y la transmisión de significados, muchos académicos en marketing y comportamiento del consumidor han tratado de estudiar este tópico. Este conjunto de estudios de carácter...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (1): 25–43.
Published: 28 March 2019
... and Communication Technologies (ICTs) Consumer behavior Servicios móviles Implicación Tecnologías de la Información y la Comunicación (TICs) Implicación Comportamiento del consumidor The population of mobile service users runs over several million today. Likewise, the telecommunications service...
