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Keywords: Comportamiento del consumidor
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–24.
Published: 27 January 2026
... Environmental policies Green innovation Research trends Marketing Verde Análisis Bibliométrico Sostenibilidad Comportamiento del Consumidor Influencia de Redes Sociales Políticas Ambientales Innovación Verde Tendencias de Investigación 绿色营销, 文献计量分析, 可持续性, 消费者行为, 社交媒体影响, 环境政策, 绿色创新, 研究趋势...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 09 January 2026
... research Presión de tiempo Revisión Comportamiento del consumidor Minoristas Investigación empírica 时间压力 综述 消费者行为 零售 实证研究 Consumers often face a shortage of time in their daily lives. This phenomenon has been caused by a plethora of reasons, such as, a rising number of dual...
Journal Articles
Navigating the digital frontier: understanding shopping behavior in the metaverse through an SLR lens
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
... analysis Metaverse experience Metaverso Compras virtuales Comportamiento del consumidor Revisión sistemática de la literatura Análisis temático Experiencia en el metaverso 元宇宙, 虚拟购物, 消费者行为, 系统文献综述, 主题分析, 元宇宙体验 Institution of Eminence (IoE) Banaras Hindu University (BHU...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... (BBT) en marketing para consolidar sus aplicaciones, examinar su impacto en el comportamiento del consumidor y delinear direcciones para futuras investigaciones. Diseño/metodología/enfoque Utilizando el marco TCCM (Teoría, Contexto, Características, Metodología), analizamos 75 artículos revisados...
Includes: Supplementary data
Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Information Consumer knowledge Objective knowledge Consumer behaviour conocimiento del consumidor conocimiento objetivo información comportamiento del consumidor...
Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 442–464.
Published: 27 November 2023
... in the literature that this study aims to fill. Gustavo Quiroga Souki can be contacted at: gustavo@souki.net.br Hospitality S-O-R theory Consumer behaviour Social media ADANCO Emotions hostelería teoría S-O-R comportamiento del consumidor redes sociales ADANCO emociones :酒店业、S-O-R...
Journal Articles
Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 20–38.
Published: 14 February 2023
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer behaviour Technological cues Crowd-checking technology Shopping anxiety 消费者行为 技术线索 人群检查技术 购物焦虑 Comportamiento del consumidor Señales tecnológicas Tecnología crowd-checker Ansiedad de compra...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 210–230.
Published: 22 July 2022
... Intention to visit Tourism Memorable experiences Attention restoration theory Comportamiento del consumidor Fascinación por el Destino Intención de Visitar Turismo, Experiencias memorables Teoría de la Restauración de la Atención 关键词。消费者行为 目的地魅力 访问意向 旅游 难忘的经历 注意力恢复理论。 Tourism...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
.... Propósito Considerando el papel central de las narrativas en la formulación de uno mismo, el procesamiento de las experiencias y la transmisión de significados, muchos académicos en marketing y comportamiento del consumidor han tratado de estudiar este tópico. Este conjunto de estudios de carácter...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (1): 25–43.
Published: 28 March 2019
... and discussed. Finally, some conclusions and implications for researchers are proposed in Section 5. Servicios móviles Implicación Tecnologías de la Información y la Comunicación (TICs) Implicación Comportamiento del consumidor Besides conventional mobile services that include voice and text...
