... clusters from both co-citation and co-word analysis. Emerging themes from these analyses include consumer behavior, social media effects, environmental policies and green innovation. A conceptual framework is also proposed to integrate the clusters found and facilitate future research avenues...

... elucidates the evolving interplay between technology and consumer behavior, offering a strategic application in metaverse. Corresponding author Arun Kumar Deshmukh akdeshmukh@fmsbhu.ac.in 05 12 2024 28 07 2025 © 2025 Kalidas Kaman and Arun Kumar Deshmukh. 2025 Kalidas Kaman...

...Irfan Shamim; Geetha Mohan Purpose This study aims to conduct a systematic literature review on the Broaden-and-Build theory (BBT) in marketing to consolidate its applications, examine its impact on consumer behavior and outline directions for future research. Design/methodology/approach Using...

... derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Consumer behavior Destination fascination...

... of mobile services. So considering that the level of consumer involvement can lead to differences in service outcome evaluations, this study aims to examine whether consumer involvement with information and communication technologies (ICTs) has a moderating influence on consumer behavior in mobile services...