...Atik Aprianingsih; Ira Fachira; Margareth Setiawan; Irsa Indriati Pratiwi Purpose This study aims to determine the antecedents of consumer engagement in live-streaming e-commerce using the stimulus–organism–response framework. The relationship between interactivity and co-experience (stimulus...

...Mandakini Paruthi; Harsandaldeep Kaur; Jamid Ul Islam; Aaleya Rasool; George Thomas Purpose This study aims to investigate the influence of brand relationship quality and consumer community identification on consumer engagement. This study also examines the mediating role of consumer engagement...

...Ricardo Godinho Bilro; Sandra Maria Correia Loureiro Purpose This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain...