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Keywords: Coproducción
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 261–282.
Published: 17 May 2023
... compromiso online de los jugadores con productos/firmas relacionados con los eSports, ya sea a través de la contribución directa (intención de compra) o indirecta (coproducción, compromiso con la comunidad, boca a boca y reclutamiento). Metodología Se recogieron datos de 262 consumidores de eSports de...
