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Keywords: Coronavirus
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 137–155.
Published: 10 June 2021
...Elena Cerdá-Mansilla; Natalia Rubio; Sara Campo Purpose This study aims to analyze a backchannel account on news of the coronavirus at the beginning of the pandemic, with information not disseminated in official media due to the social alarm it might cause and the negative image of government...
