...Claudia Aguirre; Salvador Ruiz de Maya; Mariola Palazón Vidal; Augusto Rodríguez Purpose This study aims to analyze consumer motivations to share information about corporate social responsibility (CSR) activities through electronic word of mouth. It examines the roles of self-enhancement, identity...

...H.A. Dimuthu Maduranga Arachchi; G.D. Samarasinghe Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect...

...Muhammad Mubushar; Norizan Bt Jaafar; Rossazana Ab Rahim Purpose This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine...