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Keywords: Covid-19
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (1): 99–119.
Published: 21 March 2025
...Skania L. Geldres-Weiss; Inés Küster; Natalia Vila Purpose The purpose of this paper is, first, to predict eWOM volume based on emoji presence in a tweet, amount of emojis in a tweet and time frame (posting date ex ante COVID-19 or posting date ex post COVID-19) influences. And second, to identify...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 293–311.
Published: 02 July 2024
...Souad Maghraoui; Lilia Khrouf Purpose The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users. Design/methodology/approach An online survey of 305 young TikTok users...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (1): 59–76.
Published: 18 July 2023
...Carmen Zarco; Alberto Robles; Javier Valls-Prieto; Oscar Cordon Purpose This study aims to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (3): 345–362.
Published: 14 October 2022
...Istijanto; Indria Handoko Purpose The COVID-19 pandemic has significantly affected how consumers make payment choices. This study aims to develop a comprehensive model explaining customers’ continuance usage of mobile payment during the COVID-19 pandemic by investigating both the pull (positive...
Journal Articles
Viralization keys of messages in unofficial accounts during crisis periods: the case of Covid-19 on Twitter
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 137–155.
Published: 10 June 2021
... Knowledge of the main configurations that attract information dissemination in backchannel accounts is useful for public management of a health crisis such as the Covid-19 outbreak. Rather than suppressing these channels, the authors discuss different solutions. Originality/value This study advances...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 217–238.
Published: 21 December 2020
...Mark Anthony Camilleri; Loredana Falzon Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services. Online users are increasingly accessing live broadcasts, as well...
