... satisfaction and customer loyalty. It pioneers the examination of GPLs in the grocery sector, using an adapted technology acceptance model ( TAM ) to provide new insights into the perceived usefulness and ease of use of gamified systems. Corresponding author Paulo Rita prita@novaims.unl.pt 01 10...

... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social CRM Social media Customer satisfaction Customer loyalty Automotive sector CRM social Medios sociales Satisfacción del cliente Fidelización del cliente Sector...

..., customer loyalty and attitude-to-brand. Propósito El propósito de este estudio es doble. Primero, explorar el papel de algunos rasgos de personalidad del cliente para explicar su satisfacción en los servicios móviles. Segundo, explorar la relación entre la satisfacción y la lealtad de los clientes de...

... orientation, satisfaction, emotions and self-brand connection) and the relationship between customer engagement and customer loyalty in the retail-banking context. Design/methodology/approach A theoretical model of effects is tested using dyadic methodology, based on 225 dyads (bank branch manager–average...

...Abdulalem Mohammed; Abdullah Al-Swidi Purpose This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition...