... satisfaction and customer loyalty. It pioneers the examination of GPLs in the grocery sector, using an adapted technology acceptance model ( TAM ) to provide new insights into the perceived usefulness and ease of use of gamified systems. Corresponding author Paulo Rita prita@novaims.unl.pt 01 10...

... satisfaction Customer loyalty Automotive sector To address this question, the structure of this paper is divided into six sections. Section 2 presents the literature review and the proposed hypotheses. The research methodology is described in the Section 3; follow by the results obtained in the Section...

..., customer loyalty and attitude-to-brand. Propósito El propósito de este estudio es doble. Primero, explorar el papel de algunos rasgos de personalidad del cliente para explicar su satisfacción en los servicios móviles. Segundo, explorar la relación entre la satisfacción y la lealtad de los clientes de...

...Diego Monferrer; Miguel Angel Moliner; Marta Estrada Purpose This study aims to determine the main antecedents of customer engagement (market orientation, satisfaction, emotions and self-brand connection) and the relationship between customer engagement and customer loyalty in the retail-banking...

...Abdulalem Mohammed; Abdullah Al-Swidi Purpose This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition...