...Meeta Dasgupta Purpose With the emergence of Generation MZ, comprising millennials and Generation Z, a trend toward personalization and mass customization has become increasingly significant in the fashion and textile industries. Innovations supported by technology at various stages of the apparel...

...Ian Phau; Olamide Oluwabusola Akintimehin; Anwar Sadat Shimul; Sean Lee Purpose Despite the growing popularity of SHVL fashion, there is little empirical focus on the antecedent factors that influence consumers’ intention to purchase and recommend SHVL fashion. Drawing on insights from the stimulus...

...Aihoor Aleem; Sandra Maria Correia Loureiro; Ricardo Godinho Bilro Purpose This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant...

... investigación Purpose This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale...