Keywords: Interacciones en redes sociales
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Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (1): 77–97.
Published: 02 August 2023
... Credibilidad de marca Lealtad de marca Autodivulgación Interacciones en redes sociales 寄生关系 社交媒体 品牌可信度 品牌忠诚度 自我披露 社交媒体互动。 Celebrity endorsement is a popular advertising strategy companies use where the qualities and attributes of famous personalities, such as film stars, sports stars...

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