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Keywords: Interacciones en redes sociales
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Journal Articles
Parasocial relationships and social media interactions: building brand credibility and loyalty
Open AccessJean Paolo Gomez Lacap, Mary Rose Maharlika Cruz, Antonino Jose Bayson, Richard Molano, John Gilbert Garcia
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (1): 77–97.
Published: 02 August 2023
... interactions have a significant effect on self-disclosure. Jean Paolo Gomez Lacap can be contacted at: jpglacap@gmail.com Relaciones parasociales Redes sociales Credibilidad de marca Lealtad de marca Autodivulgación Interacciones en redes sociales 寄生关系 社交媒体 品牌可信度 品牌忠诚度 自我披露 社交媒体...
