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Keywords: Mapeo científico
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
... de rendimiento y mapeo científico para evaluar 774 artículos relacionados con la experiencia de marca publicados desde 1981 hasta 2023 e indexados en la base de datos de Scopus. Resultados El análisis bibliométrico revela una expansión significativa en el cuerpo de conocimiento sobre la...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
Published: 05 December 2023
... Mapeo científico 市场营销; 文献计量分析; 引文分析; 研究出版物; 科学绘图。 Marketing is vital to all businesses’ survival, long-term growth, development and success (Czinkota et al., 2021). Generally, the domain of marketing encompasses (1) the identification of marketing opportunities, (2) the creation...
