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Keywords: Marketing
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 207–228.
Published: 04 July 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode eWOM Social identity Homophily Social media Streaming platforms Music consumption Marketing eWOM Identidad social Homofilia Redes sociales Plataformas de streaming Consumo de música Ewom 社会认同 同质性 社交媒体...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
Published: 05 December 2023
...Ricardo Ramos; Paulo Rita; Celeste Vong Purpose This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. Design/methodology/approach The 100 most...
