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Keywords: Metaverso
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
... Metaverso Compras virtuales Comportamiento del consumidor Revisión sistemática de la literatura Análisis temático Experiencia en el metaverso Metaverse Virtual shopping Consumer behavior Systematic literature review Thematic analysis Metaverse experience © 2025 Kalidas Kaman and Arun...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 167–191.
Published: 10 March 2025
... restricciones en el metaverso: explorando el papel moderador del tecnostres y el autocontrol Objetivo El Metaverso está remodelando la industria de la moda, ofreciendo nuevas perspectivas sobre la difusión de la innovación. Este estudio examina cómo las características percibidas de la innovación influyen en el...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 270–292.
Published: 04 July 2024
... convergence in service research, offering theoretical and practical insights into the development of phygital service ecosystems. Experimentando en el metaverso para fomentar la innovación Objetivo Este estudio tiene como objetivo investigar el concepto en evolución del Metaverso y sus implicaciones para la...
