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1-4 of 4
Keywords: Moda
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... Technology Personalization Customization Fashion Textile Apparel life cycle TCCM Systematic literature review Customer engagement innovación tecnología personalización personalización masiva moda textil ciclo de vida de las prendas TCCM revisión sistemática de la literatura...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 351–370.
Published: 28 August 2024
... significantly to the SHVL domain by examining core antecedents that motivate consumers’ intention to purchase and recommend SHVL fashion. Desbloqueando las motivaciones detrás del deseo de lujo vintage Objetivo A pesar de la creciente popularidad de la moda de lujo vintage de segunda mano (SHVL), hay poco...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 144–164.
Published: 16 March 2022
... to help scholars and managers further develop this field, as there is no comprehensive review on the topic exploring the themes, theories, constructs and methods used in prior studies. Objetivo Este artículo pretende revisar el “consumo de moda de lujo”, un tema de reciente interés para académicos y...
Journal Articles
Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque, Hasliza Hassan
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 73–96.
Published: 24 February 2020
...Muhammad Sabbir Rahman; Md Afnan Hossain; Md Rifayat Islam Rushan; Mohammad Tayeenul Hoque; Hasliza Hassan Propósito Este estudio tiene como objetivo desarrollar y validar una escala para medir el reconocimiento de marcas de moda online (OFBR). Metodología Partiendo de la literatura de marca, se...
