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Keywords: Realidad virtual
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Journal Articles
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
... each technology can be used to generate effective tourist experiences. Propósito El objetivo de este artículo es investigar cómo la literatura previa ha analizado el papel de la realidad aumentada y la realidad virtual en el ámbito del turismo, distinguiendo entre estudios centrados en una u otra...
Journal Articles
How do consumers evaluate products in virtual reality? A literature review for a research agenda
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
... de los consumidores de productos en Realidad Virtual, proporciona una visión precisa de este campo, sistematiza el conocimiento desarrollado hasta el momento, identifica las lagunas en la investigación y propone una agenda de investigación futura. Metodología Se realizó una revisión sistemática de la...
Journal Articles
Virtual reality and gamification in marketing higher education: a review and research agenda
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 179–216.
Published: 07 September 2020
...). Virtual reality Gamification Education Learning process Student engagement Text-mining Realidad virtual Gamificación Educación Proceso de aprendizaje Participación de los estudiantes Minería de textos 虚拟现实 游戏化 教育 学习过程 学生参与 文本挖掘 Technology is in continuous development...
