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Journal Articles
Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
... de los consumidores de productos en Realidad Virtual, proporciona una visión precisa de este campo, sistematiza el conocimiento desarrollado hasta el momento, identifica las lagunas en la investigación y propone una agenda de investigación futura. Metodología Se realizó una revisión sistemática de la...
Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (2): 179–216.
Published: 07 September 2020
...). Virtual reality Gamification Education Learning process Student engagement Text-mining Realidad virtual Gamificación Educación Proceso de aprendizaje Participación de los estudiantes Minería de textos 虚拟现实 游戏化 教育 学习过程 学生参与 文本挖掘  Technology is in continuous development...

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