Keywords: Responsabilidad social corporativa
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Journal Articles

Consumer motivations for engaging with corporate social responsibility on social media

Claudia Aguirre, Salvador Ruiz de Maya, Mariola Palazón Vidal, Augusto Rodríguez
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (2): 202–220.
https://doi.org/10.1108/SJME-05-2022-0106
Published: 09 February 2023
... tiene el consumidor para compartir información sobre acciones de responsabilidad social corporativa (RSC) a través de boca oído electrónico (eWOM). En particular, las motivaciones de mejora del auto-concepto, necesidad de mostrar una identidad deseada y la vinculación social. Metodología Se utiliza...
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Journal Articles

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Ab Rahim
Journal: Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 309–330.
https://doi.org/10.1108/SJME-12-2019-0101
Published: 10 September 2020
.... Stakeholder theory has previously been applied to examine stakeholders’ value maximization; this study uses stakeholder theory to examine shareholders’ value co-creation. Propósito Este estudio investiga el impacto de las actividades de responsabilidad social corporativa (RSC) relacionadas con las partes...
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