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Keywords: Revisión sistemática
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 444–464.
Published: 28 October 2024
... objetivo de este artículo es revisar la literatura sobre la cocreación y codestrucción de valor en las interacciones de servicio habilitadas por IA. Diseño/metodología/enfoque Se realizó una revisión sistemática de la literatura utilizando el protocolo PRISMA. Los datos se obtuvieron de las bases de...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 144–164.
Published: 16 March 2022
... mining Conceptual framework of luxury fashion Research agenda Consumo de lujo Moda Revisión sistemática Minería de datos Marco conceptual de la moda de lujo This paper offers a literature review and future research agenda for “luxury fashion consumption”. We apply a systematic process...
