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Keywords: Science mapping
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–27.
Published: 01 October 2026
... Science mapping Co-word analysis Bibliographic coupling Contenido generado por los usuarios (UGC) Análisis bibliométrico Mapeo científico Análisis de co-palabras Acoplamiento bibliográfico 用户生成内容 (UGC), 文献计量分析, 科学知识图谱, 共词分析, 文献耦合分析 User-generated content (UGC) has attracted...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
.... Performance analysis and science mapping techniques are used to evaluate 774 articles related to brand experience published from 1981 to 2023 and indexed in the Scopus database. Findings The bibliometric analysis reveals a significant expansion in the body of knowledge surrounding brand experience...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
Published: 05 December 2023
...次数来选择的。不过, 该数据集仍能为市场营销领域提供有意义的见解。 实际意义 本研究中发现的有影响力的作者、文章和期刊将有助于该领域未来的文献检索和科学传播。本研究通过确定热点话题和提出未来研究课题, 为市场营销文献做出了重要贡献。此外, 新兴技术的重要作用以及市场营销向更多数据驱动方法的转变将对营销人员产生重要的实际影响。 Marketing Bibliometric analysis Citation analysis Research publications Science mapping Marketing Análisis...
