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Keywords: Science mapping
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 491–517.
Published: 20 December 2024
.... Performance analysis and science mapping techniques are used to evaluate 774 articles related to brand experience published from 1981 to 2023 and indexed in the Scopus database. Findings The bibliometric analysis reveals a significant expansion in the body of knowledge surrounding brand experience...
Includes: Supplementary data
Journal Articles
Mapping research in marketing: trends, influential papers and agenda for future research
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (2): 187–206.
Published: 05 December 2023
...刊将有助于该领域未来的文献检索和科学传播。本研究通过确定热点话题和提出未来研究课题, 为市场营销文献做出了重要贡献。此外, 新兴技术的重要作用以及市场营销向更多数据驱动方法的转变将对营销人员产生重要的实际影响。 Marketing Bibliometric analysis Citation analysis Research publications Science mapping Marketing Análisis bibliométrico Análisis de citas Publicaciones de investigación...
