.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Electronic word-of-mouth Information acceptance models Purchase decision Museums Social media Boca a boca electrónico Modelos de aceptación de la información Decisión de compra Museos Redes...

.... This enables businesses and practitioners, especially in developing countries, to manage their s-commerce pages more efficiently and effectively, thereby enhancing consumer engagement with their social media platforms. Corresponding author Heba E. Hassan heba.elsayed@suezuniv.edu.eg 21 11 2023...

...Tanya Munir; Sean Watts Purpose This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value...

... to marketing literature in B2B contexts differently. First, marketing literature has recognized social media’s utility in promoting international trade shows (ITSs) (Lapoule and Rowell, 2016), improving their performance (Singh et al., 2017). Second, this paper focuses on the uses of emojis, which...

... may be seen at http://creativecommons.org/licences/by/4.0/legalcode eWOM Social identity Homophily Social media Streaming platforms Music consumption Marketing eWOM Identidad social Homofilia Redes sociales Plataformas de streaming Consumo de música Ewom 社会认同 同质性 社交媒体...

... To assess the proposed framework, structural equation modeling was performed on the data of 314 automotive customers surveyed online. Findings Social CRM dimensions [traditional CRM (TCRM) and social media (SM) technology use] have a direct and positive effect on CS. On the other hand, only TCRM has...

...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Hospitality S-O-R theory Consumer behaviour Social media ADANCO Emotions hostelería teoría S-O-R comportamiento del...

...Jean Paolo Gomez Lacap; Mary Rose Maharlika Cruz; Antonino Jose Bayson; Richard Molano; John Gilbert Garcia Purpose This paper aims to explore how parasocial relationships with Korean celebrity endorsers on social media result in brand credibility and loyalty. Design/methodology/approach...

... public awareness of the pandemic. The authors specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task. Design/methodology/approach To answer these questions, the authors have used data on the social media activity (Twitter...

...Nida Fatima; Raza Ali Purpose This study aims to explore how businesswomen running micro and small enterprises (MSEs) use social media (SM) to engage customers. The study also investigates how SM (vs traditional media) and customer engagement improve business performance. Design/methodology...

...Abdulalem Mohammed; Abdullah Al-Swidi Purpose This study aims to examine how perceptions of corporate social responsibility (CSR) activities (i.e. environment, society and stakeholders) enhance perceived value, social media engagement to win customer loyalty in the hotel industry. In addition...

... The results identified the factors which brand managers should focus on to increase CBE on Facebook. Originality/value This study is a pioneer, as it extends the consumer engagement model to the social media context in a hedonic and conspicuous consumption category which includes luxury brand products...