... satisfaction and customer loyalty. It pioneers the examination of GPLs in the grocery sector, using an adapted technology acceptance model ( TAM ) to provide new insights into the perceived usefulness and ease of use of gamified systems. Corresponding author Paulo Rita prita@novaims.unl.pt 01 10...

... the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the individuals’ intentions to use online streaming technologies. A structural equations partial least squares’ confirmatory composite approach was used to analyze the gathered data. Findings...