...过去四十年的发展演变。研究确定了品牌体验的核心主题领域和知识结构, 反映了该领域的增长与多元化。基于这些洞察, 研究提出了一个清晰的研究议程, 指出未来有待探索的新兴领域。 原创性 本研究通过系统整合品牌体验的纵向研究成果, 并运用文献计量方法进行分析, 为该主题提供了新颖的视角。研究不仅描绘了品牌体验研究的历史轨迹和当前概貌, 还为未来的学术探索指明了方向, 对学术研究和营销实践均作出独特贡献。 Bibliometric analysis Brand experience Literature review Science mapping Text mining...

... of future research. The purpose of this study is to examine the literature on the impact of deploying the Internet of Things (IoT) in tourism sector development to attract more visitors using a text mining technique and citation based bibliometric analysis for the first time. Design/methodology/approach...

... topics and offers a research agenda for future research is still lacking. Methodology This paper uses a systematic review and a text mining approach to analyse 73 articles on luxury fashion consumption aiming to clarify, rationalise and critically interpret the literature on luxury fashion consumption...

.... Design/methodology/approach A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings This paper proposes five distinct research streams based...