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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 133–151.
Published: 03 December 2019
... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Brand Revenge Avoidance Comments valence Online firestorm User-generated comments Ataque colaborativo Marcas Comentarios Valencia...
