...Tong (Tripp) Liu; Caroline Swee Lin Tan; Carolina Quintero Rodriguez Purpose This paper aims to synthesize the existing literature on virtual reality (VR) in the luxury fashion industry, discuss the current practical applications of VR technologies and review previous research undertaken...

...María A. Bretos; Sergio Ibáñez-Sánchez; Carlos Orús Purpose The purpose of this paper is to investigate how previous literature has analyzed the role of augmented reality and virtual reality in the field of tourism, distinguishing between studies focused on one technology or the other as both have...

...Generoso Branca; Vittoria Marino; Riccardo Resciniti Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps...

...Sandra Maria Correia Loureiro; Ricardo Godinho Bilro; Fernando José de Aires Angelino Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research...