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Keywords: Virtual shopping
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
..., complemented by thematic analysis, this study scrutinizes 96 articles sourced from Scopus, spanning the period from 2003 to 2024. Findings The metaverse engenders unique consumer behaviors, driven by immersive experiences, personalization and social presence. Virtual shopping fosters heightened engagement...
