Keywords: Visit intention
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Journal Articles
Spanish Journal of Marketing - ESIC (2019) 23 (1): 95–117.
Published: 03 April 2019
...Francisca Blasco-Lopez; Nuria Recuero Virto; Joaquin Aldas Manzano; Daniela Cruz Delgado Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum...

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