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Keywords: autoestima
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Journal Articles
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 156–180.
Published: 19 January 2021
... as the mediators in the relationship between brand love and brand loyalty and how the consumer-brand relationship can be enabled. El impacto del amor a la marca en la lealtad a la marca: El papel moderador de la autoestima y las influencias sociales Propósito El propósito de este trabajo es triple. En primer lugar...
