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Keywords: fidelidad a la marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 03 June 2026
... contenido de marca Amor hacia la marca Sacralidad de la marca Fidelidad a la marca WOM positivo Instagram旅行网红专业性 品牌内容美学 品牌之爱 品牌神圣感, 品牌忠诚度 正向口碑 The global travel industry is experiencing rapid expansion, with its market value projected to exceed $800bn by 2028 (Statista, 2024...
Journal Articles
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 156–180.
Published: 19 January 2021
... fidelidad a la marca autoestima susceptibilidad a la influencia normativa 品牌喜爱度 品牌忠诚度 自尊 对规范性影响的易感性 Relationship marketing based on brand love and brand loyalty constructs has emerged in recent years. Brand loyalty is one of the key consequences of brand love (Albert and Merunka, 2013...
