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Keywords: fidelidad a la marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 03 June 2026
.... Instagram travel influencers expertise brand content aesthetics brand love brand sacredness brand fidelity +WOM Experiencia de influencers de viajes en Instagram Estética del contenido de marca Amor hacia la marca Sacralidad de la marca Fidelidad a la marca WOM positivo Instagram旅行网红专业...
Journal Articles
The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 156–180.
Published: 19 January 2021
... their loyalty to a brand when they fall in love with that particular brand (Carroll and Ahuvia, 2006 ; Roy et al., 2013). Amor a la marca fidelidad a la marca autoestima susceptibilidad a la influencia normativa Minh T.H. Le can be contacted at: minhlth@ueh.edu.vn 04 05 2020...
