Creating strategic plans with the power to win

Strategic planning in many companies has become an impotent process, largely devoid of imagination. These companies must revamp their thinking if they are to create truly innovative strategy embodied with the power to win. The author postulates four fundamental business laws that form the foundation for achieving outstanding results: the law of thinking first and thinking different; the law of anticipatory thinking and disciplined execution; the law of trusting in and respecting people; and the law of customer enthusiasm. The article includes specific corrective actions that an organization can take to alleviate current deficiencies.