– The authors have analyzed IBM surveys on evolving C-suite technology priorities over several years to find fresh opportunities for Chief Executive Officers (CEOs), Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to work closely together.
– This new study of evolving technology priorities is based on conversations with thousands of private and public sector C-suite executives participating in a series of IBM surveys over the past decade.
– The authors found that the major technology challenges facing corporations are how to manage openness across the organization, individualize customer relationships and invest in the partnership ecosystem for innovation.
– This is a meta analysis based on a series of reports on IBM interviews with top executives starting in 2004.
– To achieve significant innovation, outperforming organizations are pursuing external partnerships. Increasingly partners are non-traditional – communities of interest, academic institutions or other types of organizations.
– The authors identify three key challenges for CEOs, CMOs and CIOs and show how they can align their technology plans and resources to address them.
