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The primary force that is shaping the global environment is the spread of American‐style capitalism. The collapse of communism as a viable economic system left in its wake the triumph of capitalism. American‐style capitalism offers two key benefits: accountability and transparency. Where there are transparency and accountability, there is greater safety for investments; and where there is greater safety, there is lower cost of attracting capital. There will also be a strong moderating force called the “stewardship ethic,” which brings with it a flattening of organizational hierarchies and a growing sense of responsibility for the long‐term effects of every action. The stewardship principle is going to under‐pin business actions in relation to the environment, human rights, ethics, the family, community, and so on.

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